Day 9: Box4Box

One of the most best ways to gain in real life is share with someone who will share what they have with you. It's a way to build up worth without losing anything.

Advertising your channel for free is extremely easy.

On every channel you are offered the feature to put other people's inside a box which you can place anywhere you want.

So here is what you do: Find someone that has equal amount of subscribers than you, maybe more or less, get them to put you in their box, and then put them in your box. You can agree on the amount of time.


Tips:
Look for people that have the same niche as you.
Don't make any long deals. Eventually you will stop getting traffic from a box. Find someone else.
Don't try and scam someone (Not putting them into your box). If you read my last post I talked about keeping a good reputation in the YouTube community.

Day 8: Different kinds of YouTubers

The YouTube community, in a sense, is a lot like politics.

I'm sure you've all heard of SparcMac, and Chris Archie. They are totally different people. Sort of like how a capitalist is different from a communist.

You're going to need to learn what type of YouTuber you are.

Your actions every day on YouTube will decide if people unsubscribe, or subscribe. So, one thing to remember is that there is an option on YouTube to "share" your comments, favorites, likes, etc.

If you have this turned on, here are the things to remember.

1. Don't be a dick in other peoples videos (Even if sharing is off...)
2. Don't go and like every video you watch. If you make gaming videos, like gaming videos that you want to promote.
3. Don't like/favorite things too much... People may get annoyed because it will take up their feed.

Another thing to consider is if you will be replying to comments/hate comments.

Some people such as Chris Archie choose to block and remove all trolls. Some viewers hate to see that.

But something that viewers LOVE to see is you replying to their comments. I'll always remember the day when my favorite YouTuber replied to me back in 2006... :)

Tomorrow we will talk about "Box4Box".

Day 7: Selling out

You probably hear the term a lot. "Selling Out"

Most people point out people who make money on their videos on people who have sold out.

Selling out is a hard decision. On one hand, everyone loves you, on the other hand, you make money.

Since you're reading this blog, I'm guessing you probably don't care for being loved, and just want money.

There are dozens of small companies out there who are offering their products/money for free if you show the product in your video/review it.

When I used to make YouTube videos, I was given a free copy of an indie game. I didn't really expect anything from it but I still made a quick review on it.

A month later the company sent me a cheque for $25.00.

It might not seem like much, but it was a tiny indie game studio. Imagine endorsing many small products or one big one? The earnings would be greater than your AdSense earnings. This is why when your YouTube channel becomes more popular you need to look around for companies offering endorsement deals.

Tomorrow we will discuss "Different kinds of YouTubers"!

Day 6: Targeting an audience

Sorry for not making a post in so long, I was very busy with my classes.

Today we will talk about targeting an audience.

One of the biggest markets in today's Internet is video games.

Who plays video games?

12-30 (Mainly)

Now, take the lower concentrated half of that demographic, and where do they live?

East and West North America (Probably...)

The father we assume, the less accurate we are, but the more targeting we can do.

Now back to the age group. What do they do all day?

School

So when should you upload your videos?

4:00-5:00 PM in either West or East NA.

This is when all of the kids get home from school, finish their homework, etc.


This is just a vague explanation of targeting. We can go deeper another day.

Tomorrow we will discuss "Selling Out"!

Day 5: Expanding your audience

By now, let's say you have around 1,000 subscribers. You probably make around $15 a month off of AdSense, and you make a decent amount endorsing products (I will talk about this in a few days). I know I've skipped a large time frame but I can get back to the details in a future post.

Some say that this amount of subscribers is perfect. Everyone loves you, nobody dislikes your videos, whenever you forget to upload a video on your schedule people email you to remind you. It's awesome, but it's definitely not a source of income.

There are definitely a lot of options when it comes to going from 1k-50k subscribers.

1. Keep making good content and uploading regularly. (I did this. Took about 4 months from 1k-50k).

2. Second channel where you upload different styles of videos (Vlogs, deleted scenes, extras). I don't recommend this as some people will begin to hate you for "view whoring" :).

3. Giveaways, (eg. Like and sub for a chance to win a MacBook). I also DO NOT recommend this, as it will take quite a while to gain back your investment if you actually do give them what you promised. BUT: If a company offers to pay you to give away one of their products, GO FOR IT (Unless you enjoy having everyone LOVE you).

4. Collaborations. (Make a video with someone that has just as many or more subscribers than you, then you both upload the video). This is one of the best and I've seen some YouTubers gain >60K subs in under 24 hours just from doing one of these.


Tomorrow we will talk about "Targeting an audience".




Day 4: Making an entrance into the community

Every YouTube star has started from nothing, that's one thing you have to remember.

When you post your first video, it will probably only get 30-90 views unless a miracle happens (Someone posts it to Reddit, etc.)

So how do you get past this, you ask? Well, most people use traffic exchange sites, bots, etc, but the best thing you can do is just advertise legitimately. I know bots can be easier to get some easy views but it can affect your chances at partnership in the future.

Methods of LEGITIMATE advertising:

 1. Commenting on YouTube videos related to your niche/category asking the uploader to give feedback on your video(s). This is sometimes considered spam, so don't do it a lot or people will hate you. The best advice I can give you with this is to not comment on videos where the uploader has over ~3K subscribers. If you do this, they won't respond and your comment will get buried.


2. Post your video/channel to a forum related to your niche/category. This obviously won't work if you do gaming videos and you post to a gaming forum as gaming forums are very vague. Try and post certain videos to certain forums (eg. Make a MineCraft video, post it to a smaller MineCraft forum).


3. Post your video to places such as Reddit. If your content is good, it will get uploaded and possible get thousands of views within a few hours. Which leads to subscribers.


Tomorrow we cover "Expanding your audience"!


Day 3: Making your first video

You hear all the time that the "first impression" is the key to success or a good relationship with someone. It's the same when you're talking about any kind of network marketing. For example, if you are trying to make a popular YouTube channel teaching people about Soccer and the account was created back in 2007 and you used to post RuneScape videos, chances of ever becoming 'known' is slim.

In this lesson we will be teaching you about making a great first impression on your audience.

Some people say quantity over quality, the others say quality over quantity.
The truth is, being in the middle is best.

When you first start uploading videos, you're generally not gonna have a schedule for when you upload your videos unless you're really dedicated. But you're going to need to upload AT LEAST once a week.

Some people like to push out a few crappy videos when they first make their channel. Don't do this.

Like I said, first impression is everything. Make your first video over the course of 2 days. Record and edit the video on the first day, and on the second watch the video a few times to get your self in a state of critique. It's kind of like what my Socials teacher said to us one day after we wrote an in-class essay: Once you're done, go for a 20 minute walk. When you get back you'll be able to critique your own work.

So you have now uploaded your first video! What most people do next is wait for viewers... But, there doesn't seem to be any after a few days!?

Tomorrow we will cover "Entrance Marketing"!